GPSR
2023/988
General Product Safety Regulation (GPSR) Compliance for EU Market Access
EU Product Safety Compliance Made Simple
Selling products in the European Union now requires alignment with the latest product safety framework under the General Product Safety Regulation (GPSR).
Every product placed on the EU market must meet strict safety, traceability, and documentation requirements. Without the right regulatory strategy, businesses risk delays, product recalls, or market rejection.
gcrs group provides end-to-end GPSR compliance support, helping brands access and scale within the EU market efficiently, safely, and with full regulatory control.
What Are GPSR Compliance Services?
GPSR compliance ensures that consumer products meet all safety, documentation, and regulatory requirements before and after being placed on the EU market.
This includes:
- Product safety risk assessment
- Technical documentation preparation
- Product traceability and identification
- Labelling and safety information review
- EU economic operator and representation
- Ongoing compliance monitoring and recall readiness
✔ These services form the foundation for safe and legally compliant EU market access.
Who Must Comply with GPSR?
The General Product Safety Regulation applies to all businesses placing products on the EU market, regardless of location.
This includes:
- Manufacturers based in or outside the EU
- Importers bringing products into the EU
- Distributors and wholesalers
- E-commerce brands and online marketplace sellers
- Private label and consumer goods companies
✔ If your product is sold to EU consumers, GPSR compliance is mandatory.
Why GPSR Compliance Matters
The General Product Safety Regulation strengthens enforcement across the EU and introduces stricter accountabilities for all economic operators.
Without proper compliance, businesses may face:
- Product recalls and withdrawals
- Delays in EU market entry
- Rejection by distributors or marketplaces
- Regulatory penalties and enforcement actions
✔ A structured GPSR strategy ensures your products are compliant before entering the EU market.
Key GPSR Requirements
To comply with GPSR, businesses must implement a structured product safety and compliance framework:
- Product safety risk assessment aligned with intended use
- Technical documentation and compliance file preparation
- Product traceability, identification, and supply chain visibility
- Accurate labelling, warnings, and safety instructions
- Appointment of an EU-based economic operator
- Incident reporting and recall procedures
- Ongoing post-market monitoring and compliance tracking
✔ These requirements apply throughout the product lifecycle, not just at market entry.
EU Product Safety Framework & Global Alignment
To sell within the EU, businesses must align with the updated GPSR framework while maintaining consistency with global product safety expectations:
- EU – General Product Safety Regulation (EU) 2023/988
- UK – Product safety and consumer protection laws
- USA – Consumer Product Safety Commission (CPSC) requirements
- Global markets – Increasing focus on traceability and product accountability
✔ gcrs group acts as your central regulatory partner, ensuring EU compliance integrates with broader international market strategies.
E-Commerce & Marketplace Compliance
GPSR introduces increased responsibility for online sellers and digital marketplaces.
E-commerce businesses must ensure:
- Product traceability and seller identification
- Availability of compliance documentation
- Clear safety information and labelling
- Alignment with marketplace requirements (e.g. Amazon, EU platforms)
✔Failure to comply can result in product delisting, account suspension, or restricted market access.
Our GPSR Compliance
Services
We support every stage of your product lifecycle, with services designed to reduce risk and ensure market access.
Product Safety Risk Assessment
- Hazard identification and risk evaluation
- Safety assessment aligned with intended use
- Compliance gap analysis
Technical Documentation & Compliance Files
Prepare complete and inspection-ready documentation.
- Product technical files
- Safety and compliance evidence
- Documentation aligned with EU requirements
Labelling & Product Information Compliance
Ensure your product information meets EU standards.
- Product identification and traceability
- Manufacturer and importer details
- Safety warnings and instructions
EU Responsible Person & Economic Operator
Meet mandatory EU accountability requirements.
- EU-based economic operator support
- Regulatory representation services
- Compliance oversight and accountability
Market Access & Product Placement
Ensure your products can be legally placed on the EU market.
- Market entry strategy
- Distributor and retailer compliance alignment
- E-commerce and marketplace readiness
Ongoing Compliance & Recall Management
Stay compliant throughout the product lifecycle.
- Post-market surveillance
- Incident and recall management support
- Regulatory updates monitoring
Our Process (Simple & Scalable)
We follow a structured approach to ensure smooth EU market entry:
How gcrs group Supports Global Compliance
What You Receive
Clear, actionable outputs — not just advice:
- Product safety and risk assessment reports
- Technical documentation and compliance files
- Labelling and traceability validation
- EU compliance readiness confirmation
- Ongoing compliance tracking
Who This Is For
Built for businesses placing products on the EU market:
- Non-EU brands selling into Europe
- Manufacturers and importers
- E-commerce and online marketplace sellers
- Private label and consumer goods brands
- Distributors expanding into EU markets
✔ Focus: faster approvals, smoother entry, reduced compliance risk
Risks of Non-Compliance
Without proper GPSR alignment, businesses risk:
- Product recalls and enforcement actions
- Market access delays or rejection
- Financial penalties and liability exposure
- Loss of distributor and retailer trust
- Brand reputation damage
Proactive compliance = controlled EU market access + reduced risk
Global Expertise. Local Knowledge.
A regulatory partner built for global growth.
With gcrs group, you get:
Votre partenaire de confiance pour la conformité mondiale
Scale Your Products Globally with Confidence.
Frequently Asked Questions
The GPSR is EU Regulation 2023/988, setting safety requirements for all non-food consumer products sold in the EU. It replaces the General Product Safety Directive (GPSD).
Manufacturers, importers, distributors, fulfilment service providers, and online marketplaces must all meet GPSR safety, reporting, and product information obligations.
The regulation became applicable in December 2024, with phased enforcement obligations that manufacturers and importers must implement immediately.
GPSR applies to all non-food consumer products not covered by sector-specific EU legislation. This includes electronics, toys, textiles, cosmetic accessories, homewares, and more.
Companies must maintain technical documentation, risk assessments, conformity evidence, traceability information, labelling details, and incident history for market surveillance authorities.
The Safety Gate (formerly RAPEX) is the EU’s rapid alert platform where unsafe or non-compliant products must be reported. Businesses must notify authorities through the Safety Gate portal.
Manufacturers must ensure product safety, conduct risk assessments, provide traceability data, label products correctly, monitor product safety after launch, and report unsafe products.
Non-EU brands must appoint an EU-based economic operator (importer, authorised representative, or fulfilment provider) responsible for safety documentation and compliance.
Yes. Platforms like Amazon, eBay, and AliExpress must monitor product safety, cooperate with authorities, remove unsafe listings quickly, and provide consumer contact channels.
Businesses may be required to issue product recalls, withdraw the product from the market, notify consumers, and report the incident through the Safety Gate system. Fines and enforcement actions may follow.
GCRS supports manufacturers, importers and brands by assisting with GPSR technical documentation, conducting risk assessments, reviewing labelling and traceability requirements, setting up post-market monitoring processes and coordinating with UK-based Responsible Persons where required.
GPSR does not replace cosmetic-specific legislation. Instead, it adds general safety, traceability and due-diligence duties on top of the UK Cosmetics Regulation. Cosmetic products must meet all cosmetic-specific requirements (such as PIF, CPSR and RP obligations) while also complying with GPSR’s broader consumer-safety rules.